Eikasìa: in ancient Greek this word has a very broad meaning, close to the concept of image and communication.

Image is, for Aristhoteles, sensation, memory, thought and most of all symbol. Imagining means abstracting, that is being able to represent through symbols the reality around us, finding a valid tool to interpret it, decode it and consolidate it.
It's this complex process that nurtures every kind of communication and makes it grow.

This is exactly what happens for a company, for its brands, for its products. Every organization tries to transmit, through a complex series of symbols and meanings, an image of oneself to the outside; the one who relates to it can perceive and interpret those messages in different ways. The quality of this continuous process depends on the types of symbols used and on their coherence with the ones owned by the target audience.

This is where the essence and the objectives of Eikasía come from:

• Make the correspondence between transmitted image and perception univocal
  
• Increase and make evident the coherence between it and all the professional behaviors
  
• Create or enforce the identity of the organization through the image

These are just some of the main objectives to which Eikasìa's activity is aimed. We listen to the customer to understand identity and objectives. We listen to the related audiences to understand reasons and expectations. We try to identify the most effective paths both linking together communication and image objects of a company and interpretation and reception the people have of these signals.

The agency is focused on a careful and accurate PR activity, in which the common basis of all the actions is the professional care that marks the analysis of the customer's context and communication needs, to get, later, to individuate the right strategies and tools.

• Ideating, planning and preparing marketing plans, events, incentive actions, communication plans and public relations plans
  
• Communicating in order to successfully involve the target audience;
  
• Built and enforce or recreate a value relationships net.
  

If these are your needs, Eikasía can provide you the best solutions.