MSI - www.msi-italia.com

World leader in the VGA field since year 2002, one of the first 3 hi-tech companies in the world in the components area, MSI specializes in the design and manufacture of mainboards, add-on cards, servers/workstations, barebones, notebooks, communication devices and consumer electronic accessories.

Eikasìa works with MSI since February 2003.

BEFORE EIKASIA

Before working with us, MSI in Italy was a high quality components vendor, known only among the experts of the field. They had no brand visibility in our country, and their presence on the specialized media was limited. Moreover, MSI didn't speak the language of the market, since there was no Italian voice for them in Italy.

With us, MSI is now able to have an article about its products on an average of 15 magazines and hi tech web sites per month.

With us, MSI's audience becomes wider every day, thanks to activities and events we organize continuously for our customer: SMAU ILP 2003 (participation with a gaming LAN area), Italian Roadshow 2004 (organized in six Italian cities), Press Conferences, SMAU 2004 (institutional Booth and promotional activities), 2005 Media Party (organized for 60 major Italian journalists from more than 30 major Italian magazines).

With us, MSI won a large number of awards, 13 in the last three months, and in the comparative never goes below the third place.

With us, MSI has a voice and a physical presence in Italy, for media contacts, distribution contacts, market analysis, pricing, products strategy and launch with localized know how, advertising, Italian website.

With us, MSI pays 50% less for its advertising on the Italian media.